Sponsoring Esports to Improve Brand Image
نویسندگان
چکیده
منابع مشابه
Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations
Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations. Information on these associations arise from two ways of collecting data, respectively: brand-by-brand evaluations of all attributes and attribute-...
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ژورنال
عنوان ژورنال: Scientific Annals of Economics and Business
سال: 2020
ISSN: 2501-3165,2501-1960
DOI: 10.47743/saeb-2020-0030